View Offer

Cookie Policy

Last updated: June 30, 2024

This Cookie Policy explains how Missinglettr Ltd. (“we”, “us”, or “our”) uses cookies and similar tracking technologies (“Trackers”) when you access or use our website and services (the “Service”).

This policy should be read alongside our Privacy Policy.

1. What Are Cookies and Trackers

Cookies are small text files placed on your device when you visit a website.

We also use similar technologies such as pixels, scripts, and local storage (collectively, “Trackers”) to:

  • Store information

  • Access information on your device

  • Understand how you interact with our Service

2. Legal Basis (Canada)

Under applicable Canadian privacy laws (including PIPEDA and British Columbia’s PIPA):

  • Some Trackers are essential and do not require consent

  • Other Trackers (e.g., analytics, marketing) may require meaningful consent

Where required, we obtain your consent through our cookie banner or preference tool.

You may withdraw your consent at any time.

3. Types of Trackers We Use

3.1 Strictly Necessary (Essential)

These Trackers are required for the operation of the Service.

They enable:

  • Authentication

  • Security

  • Core functionality

These cannot be disabled without affecting the Service.

3.2 Functionality

These Trackers allow us to:

  • Remember preferences

  • Enable integrations

  • Improve usability

Examples:

  • LinkedIn OAuth

3.3 Analytics and Measurement

These Trackers help us understand how users interact with the Service.

We use this information to:

  • Improve performance

  • Optimize features

  • Analyze trends

Examples:

  • Heap Analytics

  • Google Analytics

  • GoSquared

  • Hotjar (heatmaps and recordings)

3.4 Experience and Interaction

These Trackers enable interactions with external platforms and enhance user experience.

Examples:

  • Google Fonts

  • YouTube

  • Disqus

  • Headway widget

  • Facebook Like button

  • Twitter (X) widgets

  • Hotjar surveys and polls

3.5 Advertising and Marketing

These Trackers are used to:

  • Deliver relevant ads

  • Measure campaign effectiveness

  • Build audiences

Examples:

  • Meta Pixel

  • Meta Custom Audiences

  • Facebook Remarketing

  • AddThis

  • Intercom

4. Third-Party Trackers

Some Trackers are provided by third parties.

These providers may:

  • Collect data directly from your device

  • Combine it with other data

We do not control these third parties. Please review their privacy policies for more details.

5. How We Use Tracker Data

Data collected through Trackers may be used to:

  • Operate and maintain the Service

  • Analyze usage and improve functionality

  • Personalize content and user experience

  • Support marketing and advertising

Where data is aggregated and de-identified, it may be used in accordance with our Privacy Policy.

6. Managing Your Preferences

You can manage your preferences in several ways:

On our website

  • Use our cookie consent banner or preference center

Browser settings

You can:

  • Block cookies

  • Delete cookies

  • Set preferences

Links for common browsers:

7. Opt-Out of Interest-Based Advertising

You can opt out via:

You can also adjust:

  • Mobile device advertising settings

  • App tracking permissions

8. Consequences of Disabling Trackers

If you disable certain Trackers:

  • Some features may not function properly

  • Your experience may be limited

9. Data Transfers

Data collected via Trackers may be processed in:

  • Canada

  • United States

  • Other jurisdictions

These jurisdictions may have different privacy laws.

10. Updates to This Policy

We may update this Cookie Policy from time to time.

We will update the “Last updated” date and take reasonable steps to notify users where appropriate.

11. Contact Information

Missinglettr Ltd.
1017-201 Fort St
Victoria, BC V8V 3K5
Canada

Email: privacy@missinglettr.com