Privacy Policy

Last updated: June 30, 2024

This Privacy Policy describes how Missinglettr Ltd. (“we”, “us”, or “our”) collects, uses, and discloses Personal Information when you use our website and services (the “Service”).

We are committed to protecting your privacy in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA).

1. Information We Collect

We collect information that you provide directly to us, as well as information collected automatically through your use of the Service.

Personal Information you provide

This may include:

  • Name

  • Email address

  • Account credentials

  • Information provided through surveys, support requests, or communications

Information collected automatically

We may collect:

  • Usage Data (e.g., pages visited, interactions)

  • Device and browser information

  • IP address (where applicable)

  • Cookies and tracking technologies

2. Third-Party Services and Data Collection

We use third-party services that may collect information as part of providing the Service, including:

Account Access and Authentication

  • Facebook account access

  • Twitter account access

  • YouTube account access

  • LinkedIn OAuth

  • Google OAuth

Analytics

  • Heap Analytics

  • Amplitude

  • Google Analytics (Universal Analytics)

Advertising and Remarketing

  • Meta Ads (conversion tracking / pixel)

  • Meta Custom Audience

  • Facebook Remarketing

Content and Interaction

  • YouTube (embedded content)

  • Google Fonts

Infrastructure

  • Google

Social Media Widgets

  • Facebook Like button

  • Twitter Tweet button

These third parties may use cookies, trackers, and similar technologies to collect Usage Data and other information in accordance with their own privacy policies.

3. How We Use Your Information

We use Personal Information for the following purposes:

  • To provide and maintain the Service

  • To authenticate users and manage accounts

  • To communicate with you (including support and updates)

  • To analyze usage and improve our Service

  • To personalize content and user experience

  • To deliver advertising and measure effectiveness

  • To comply with legal obligations

4. Use of Aggregated and De-Identified Data

We may aggregate and de-identify Personal Information so that it can no longer be associated with an identifiable individual.

This aggregated and de-identified data may be used for business purposes, including analytics, research, product development, service improvement, and commercial purposes.

We may share, license, or sell such aggregated and de-identified data to third parties.

We take reasonable measures to ensure that such data cannot be used to identify any individual, either alone or in combination with other information.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core functionality

  • Analyze traffic and usage patterns

  • Support advertising and remarketing

You can control cookies through your browser settings. For more information, please refer to our Cookie Policy.

6. Disclosure of Personal Information

We may disclose Personal Information:

  • To service providers and partners who assist in operating the Service

  • To comply with legal obligations or lawful requests

  • In connection with a business transaction (e.g., merger, acquisition)

  • With your consent

We do not sell Personal Information in identifiable form.

7. Data Storage and International Transfers

Your information may be stored and processed in Canada or in other countries where our service providers operate, including the United States.

When data is transferred outside Canada, it may be subject to the laws of those jurisdictions.

8. Data Retention

We retain Personal Information only as long as necessary for the purposes described in this policy, or as required by law.

9. Your Rights (Canada)

Depending on applicable law, you may have the right to:

  • Access your Personal Information

  • Request correction of inaccurate information

  • Withdraw consent (subject to legal or contractual restrictions)

  • Request information about how your data is used

To exercise these rights, contact us using the details below.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect Personal Information against loss, theft, misuse, and unauthorized access.

For more detail, see our Security page.

11. Children’s Privacy

Our Service is not directed to individuals under the age of 13, and we do not knowingly collect Personal Information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and take reasonable steps to notify users where appropriate.

13. Contact Information

Missinglettr Ltd.
1017-201 Fort St
Victoria, BC V8V 3K5
Canada

Email: privacy@missinglettr.com

14. Hosting

This privacy policy content may be hosted and managed by a third-party provider (e.g., iubenda), which may collect limited technical data necessary to deliver the policy.